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Wednesday, May 16, 2012

Weekend Box-Office: ;Avengers; Crosses $1 Billion Worldwide and Continues to Crush Records



Guess what ended up in first place. Guess what film is already over $1 billion in just its second weekend. Guess what film dropped only 50.2% after becoming the first film to ever crack $200 million on opening weekend and managed to follow that up by becoming the first film to crack $100 million in its second weekend. You know the answer, so let's not delay any further…
Laremy predicted the #1 movie correctly 2 Weeks In A RowWhat's amazing about The Avengers is not that it's breaking records, it's that it's absolutely crushing records. When it made $207.4 million on its opening weekend it beat the previous record set by Harry Potter and the Deathly Hallows: Part 2 by $38.2 million. This weekend it broke the previous second weekend record of $75.6 million achieved by Avatar by $27.6 million. These were once thought impossible numbers, but I guess that's what inflation, 3-D and IMAX surcharges will do that for a film as it has already crossed the $1 billion mark with over $373 million domestically and over $628 million internationally. What more can you really say? Avengers is now the twelfth film to bring in over $1 billion, jumping over The Dark Knight for 11th place on the all-time worldwide box-office list.
Where things get tricky for the film is when Universal finally releases Battleship next weekend and Men in Black III the weekend after that, which will take away from not only its commanding 4,349 theaters, but its 3-D theaters as well.
I typically avoid discussing reader predictions for films in their second weekend, but considering the circumstances I think it's worth it.
If you listened to our podcast on Friday you heard me ask Laremy why he wouldn't go above $100 million just in case, but he was confident it wouldn't make it. After all, no film ever had and for a picture that grossed over $200 million to have such a small drop is unheard of. Oh well, he was still pretty close.
On the reader side of things, however, the closest prediction came early as Steve tossed $102.8 million on the board and was almost spot on. Nice work!
Weekend: $103.1 million (-50.2% drop)
Cummulative Total: $373.1 million
RottenTomatoes Score: 93%
Laremy's rank: Laremy picked it to finish #1 and his prediction of $96.5 million was $6.6m off for a percentage error of 6.4%.You almost have to feel sorry for any film that has to go up against something the size of The Avengers. No matter what the reviews said of Dark Shadows it didn't stand much of a chance as people were going to be drawn to see The Avengers if they missed it last weekend as it is all anyone can talk about. Where things get tricky for Dark Shadows, however, is with that $150 million budget. With only $28.8 million on its opening day it is going to need some serious help from overseas and I have no idea how anticipated this picture is elsewhere, but this number isn't going to cut it domestically.
On the prediction side of things, this one was tough as tracking was suggesting $40 million and Laremy went pretty far below that and still was too high. Closest among the readers was Bradley Badder with a $28.4 million. Nice job and like the name.
Weekend: $28.8 million / RottenTomatoes: 42%
Laremy's rank: Laremy picked it to finish #2 with $33.3 million, which is $4.5m off for a 15.63% error.One of the biggest successes of the year so far, and on top of that a solid film.Weekend: $6.3 million (-22.2% drop) / Cume: $81.9 million / RottenTomatoes: 52%
Laremy's rank: Laremy picked it to finish #3 with $4.6 million, which is $1.7m off for a 26.98% error.The Avengers still isn't the highest grossing domestic release, so The Hunger Games better milk that moniker for as long as it can, because by this time next weekend it will be down to #2.Weekend: $4.4 million (-22.8% drop) / Cume: $386.9 million / RottenTomatoes: 84%
Laremy's rank: Laremy picked it to finish #5 with $3 million, which is $1.4m off for a 31.82% error.If you managed to avoid this one in theaters you could be the star of your own version of The Lucky One, though the story would be a bit different.Weekend: $4 million (-24.5% drop) / Cume: $53.7 million / RottenTomatoes: 20%
Laremy's rank: Laremy picked it to finish #6 with $2.8 million, which is $1.2m off for a 30% error.Domestically this one didn't do so hot, but it's approaching $100 million internationally so that $55 million budget seems to be paid for.Weekend: $3.2 million (-41.8% drop) / Cume: $23.1 million / RottenTomatoes: 87%
Laremy's rank: Laremy picked it to finish #4 with $3.2 million and he was exactly right!Just one big miss and it's too bad, especially for a cast this strong.Weekend: $3 million (-40% drop) / Cume: $24.1 million / RottenTomatoes: 63%
Laremy's rank: Laremy picked it to finish #7 with $2.5 million, which is $0.5m off for a 16.67% error.The RottenTomatoes score says it's pretty good, but this isn't a film I'll soon be checking out.Weekend: $2.6 million / Cume: $3.7 million / RottenTomatoes: 75%
Laremy's rank: Not RankedI'm waiting to see the first movie directed by a chimpanzee and no, I don't count Transformers.Weekend: $1.6 million (-30.4% drop) / Cume: $25.5 million / RottenTomatoes: 74%
Laremy's rank: Laremy picked it to finish #9 with $0.9 million, which is $0.7m off for a 43.75% error.Look at Eva Mendes leading a low budget film into 322 theaters and finding herself a spot in the box-office top ten on her opening weekend. Granted, it's not like this film made much, but let's be happy for her anyway.Weekend: $1.3 million / RottenTomatoes: 31%
Laremy's rank: Not RankedNext week sees the midweek release of Sacha Baron Cohen's The Dictator followed by Battleship and What to Expect When You're Expecting. I wonder, can The Avengers win two weekends in a row against those three films? Let's say it drops 58% from this weekend, that's still $43.3 million and there is only so much money to be made at the box-office. Can Battleship beat that number? I'm not so sure.
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